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by | Jul 6, 2017

Social Media Statistics
2005-2017

I love Social Media, it has become a valued way of sharing experiences with friends and family. Social media has made a substantial and pervasive changes to the way individuals and organisations communicate. Worldwide there is now over 2 billion active users of social media, and growth is strong, Here I have collected information from Australian data sources and organised it, enjoy.

Australian Social Media Overview

Almost 8 int 10 Australians now use social media.

%

Access the internet daily

%

Are on Social Media

%

Of 18-29 year olds use Social Media

%

Check their social networks daily

Rise of Social Media in Australia

2005 to 2017

Top Social Media in 2017:

79 % of Australian Population using at least one platform

  • Facebook 69.2% 69.2%
  • Youtube 61.8% 61.8%
  • WordPress 21.2% 21.2%
  • Instagram 20.3% 20.3%
  • LinkedIn 16.3% 16.3%
  • Snapchat 16.3% 16.3%
  • Tumblr 15.5% 15.5%
  • WhatsApp 12.6% 12.6%
  • Twitter 12.2% 12.2%
  • Tripadvisor 10.6% 10.6%
  • Tinder 9.8% 9.8%
  • Blogger 6.1% 6.1%
  • Yelp 6.1% 6.1%
  • Flickr 2.0% 2.0%
  • Pintrest 1.1% 1.1%

Number of Active Australian Users

as of March 2017

Users By State

% Australians using Social Media 2017

Users By Age

Almost 100% of takeup of social media into the most youthful Australian age group.

%

18-29 years

%

30-39 years

%

40-49 years

%

50-64 years

%

65+ years

Gender Balance

  • Instagram 68% 68%
  • Facebook 58% 58%
  • Youtube 46% 46%
  • LinkedIn 46% 46%

Australian Businesses using Social Media

%

of consumers are more likely to trust a brand if it interacts positvely on social media – fact.

%

Small Businesses

%

Medium Businesses

%

Large Businesses

The benefits for businesses who engage social media successfully is unlimited. Todays businesses must learn to allow and encourage customers to post user generated content, also know as “earned media”, to compliment marketed advertising. For todays growing businesses social media is increasingly likely to be a part of that growth.

Sources

A special thanks to Social Media News as well as ABS | Sensis | Wikipedia | Google Trends
design cues from Dashinsky

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