Social Media Statistics
2005-2017
Australian Social Media Overview
Almost 8 int 10 Australians now use social media.
%
Access the internet daily
%
Are on Social Media
%
Of 18-29 year olds use Social Media
%
Check their social networks daily
Rise of Social Media in Australia
2005 to 2017
Top Social Media in 2017:
79 % of Australian Population using at least one platform
- Facebook 69.2%
- Youtube 61.8%
- WordPress 21.2%
- Instagram 20.3%
- LinkedIn 16.3%
- Snapchat 16.3%
- Tumblr 15.5%
- WhatsApp 12.6%
- Twitter 12.2%
- Tripadvisor 10.6%
- Tinder 9.8%
- Blogger 6.1%
- Yelp 6.1%
- Flickr 2.0%
- Pintrest 1.1%
Number of Active Australian Users
as of March 2017
Users By State
% Australians using Social Media 2017
Users By Age
Almost 100% of takeup of social media into the most youthful Australian age group.
%
18-29 years
%
30-39 years
%
40-49 years
%
50-64 years
%
65+ years
Gender Balance
- Instagram 68%
- Facebook 58%
- Youtube 46%
- LinkedIn 46%
Australian Businesses using Social Media
%
of consumers are more likely to trust a brand if it interacts positvely on social media – fact.
%
Small Businesses
%
Medium Businesses
%
Large Businesses
The benefits for businesses who engage social media successfully is unlimited. Todays businesses must learn to allow and encourage customers to post user generated content, also know as “earned media”, to compliment marketed advertising. For todays growing businesses social media is increasingly likely to be a part of that growth.
Sources
A special thanks to Social Media News as well as ABS | Sensis | Wikipedia | Google Trends
design cues from Dashinsky
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